Have you ever had a really good customer service experience? One that was so powerful you remember it vividly? You’ve probably had a horrible experience more than once. In the marketing and branding world we call this a “Brand Experience”. In this episode, John and Franca talk about brands they love and brands they don’t and share some of their many experiences they’ve had with different brands over the years.
Brand marketers spend millions of dollars trying to develop, control and design the brand experience so that customers will come back for more of whatever it is they are selling. Yet, even with that investment, the experience can disappoint consumers and turn them away from your brand. It can also be extremely powerful in developing brand loyalty.
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