This episode of Design Masters Canada was VERY interesting; not only for the great conversation John Miziolek, Toronto branding expert, had with Kirill Tikhomirov from Nutram Pet Products, but for the conversation they had after the recording was done. He is the VP of Brand Commercialization for Nutram, a Canadian pet food manufacturer that makes some great pet food products. He is also a Russian Physicist and Math major! So how did this individual with such an interesting educational and cultural background end up managing a pet food brand in Canada? You’ll have to tune in to find out. Kirill also shares some great feedback and comments on consumer research and its validity, the differences between Canadian and US design and the state of pet food manufacturing across the globe.
Design Masters Canada is dedicated to elevating the practice of design as a strategic business tool and is led by John Miziolek, branding expert, and award-winning designer Franca DiNardo.
For more information about John Miziolek or Franca DiNardo, please click the links below.
If you’d like to know more about Nutram Pet Products click here.
© 2013 Vibration. All Rights Reserved.