Recently, John Miziolek, of Reset Branding, an award-winning Toronto branding agency, was interviewed by National Post writer Hollie Shaw about Tim Horton’s brand issues. You can find the full article here. Tim Horton’s has been attacked in the media and by employee’s and franchisees over pay, benefits and operation costs. In the opinion of brand expert John Miziolek, an expert in brand strategy and development, the situation has not been handled well by the iconic Canadian brand and is risking the delicate attachment Canadian’s have with Tim Horton’s. Read more over here.
Leave a reply
You must be logged in to post a comment.