In this episode of Design Masters Canada, John talks with Aaron Bilyea. Aaron is the Director of National Marketing for the Nature Conservancy of Canada. With the focus of many organizations now being on global warming and how the planet is changing, it is refreshing to see an organization like the Nature Conservancy of Canada doing the right thing to protect our great land. I was surprised by the level of scientific proof the Conservancy uses to determine ‘at-risk’ land areas and even more impressed by the work they continue to do both domestically and internationally. How does an organization built on donations run their marketing strategy? Tune in to find out.
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