What is “Mass Niche”? It’s a new term coined by Moya Brown of course! Moya is the Vice President of Marketing for the Campbell Company of Canada. You might know them better as the Campbell’s Soup that we all grew up on. In this episode Moya and John discuss many important branding and marketing topics….including of course, the dreaded Millenials and how consumers are eating soup today. It’s more exciting than it sounds! Moya’s term “mass niche” is an important description of how segmented the categories are today in the grocery stores. It’s becoming harder and harder to connect with consumers on meaningful and emotional levels.
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