Toronto branding expert John Miziolek, from Reset Branding, talks with President and CEO Franca DiNardo about the elements required for great package design. During the podcast Franca famously proclaims that a well designed wordmark is “the balls of the package” and I have to agree. We also discuss some of the hits and misses in the world of package design. Brand marks we love like Doritos, and terrible design debacles like Tropicana highlight some great banter.
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